Farma&Cia supplies regular or one-off analysis of hospital purchase and usage data; by units and net-price value.
From the extensive databases kept by the hospitals we can obtain any information related to epidemiology, diagnosis and treatment.
By applying the correct methodology we are able to accurately answer a huge range of Sales and Marketing questions.
Our Services:
Our reports are based on data obtained from official sources (The Ministry of Health, INE, The College of Pharmacists), while our list of pharmacies is comprehensive and kept meticulously up-to-date. Sophisticated software enables us to calculate the potential of each pharmacy in terms of predefined variables – either the client's own (for example, by sales area) or Farma&Cia variables, such as:
- Distance between the pharmacy and the CAP (medical centre) or Hospital, or location within the sales area.
- Demographic data: Population, gender/age profile, breakdown by socio-economic group.
The selection of specific variables will vary from market to market, therefore Farma&Cia provides assistance at this stage, drawing on its extensive expertise in the field.
