As well as the information provided by our panel, Farma&Cia can, through the application of an appropriate methodology, supply answers to a host of other questions.

Clinical:

• The degree of awareness of, and familiarity with, pharmaceutical products. Perceived advantages and disadvantages.
• Off-label usage.
• The reputation of companies, products and sales forces.
• The degree of influence which sales and marketing exert on prescriptions.
• Evaluation and grading of commercial and scientific activities.